Quintessentially British - the Luella brand gives depth to age old girly punk. If there's one relatively new brand that can create such a trickle down effect- such a way of catering high fashion to the masses- it's Luella. From the London runways to the pre-teens across the street. Last year it was graphic teeshirts, fake nerd glasses, and leather bombers. This year it's ruffles and frills, tweed and bows. Luella will be having it's first pre-spring show this coming Fall, a severe indication that the brand plans to take things to an even more commercial level. I just hope this collection is better than Fall 09!