Each year in the beautiful city of Hyères in the South of France, a glorious festival of avant-grade fashions and photography is held. Since the festival's debut in 1985, the venues of Hyères have provided talented young designers who hold uniquely fresh views a place to show their work. The festival is international, so applicants come from all over the world. However, despite promulgating young designers, this is no new york fashion week!! The talent bared by these designers is original and of fresh perspective. For it was at this very festival that Viktor & Rolf and Kris Van Assche gained their fame. If you enjoy fashion as an art form, fashion as a flame of passion, fashion that never gives up and never settles for "everything's already been done before"... If you are sick of deteriorating dying-to-be Balmain dresses and bandage dresses that appear seemingly harmless to the general public...but repeat, repeat, repeat... all without rinsing!!!!... Then the Hyeres Festival will generate a breath of fresh air, straight from the gorgeous South of France.